Kingdom of Saudi Arabia is currently witnessing positive economic variables emerged from the investment incentives and economic

facilities which support attracting the private sector towards exploitation of the available investment opportunities, in particular, the real

estate ones which are available in the Kingdom in general, and in the holy city of Makkah in particular.

The area of the holy city of Makkah witnesses execution of huge vital projects, which aim at developing the surroundings of the Makkah

Haram. The estimated value of such projects is over 30 Billion Saudi Riyals. This phenomenon actively and directly contributes in

changing the infrastructure and overall look of the Makkah area into a highly developed civilized look that consists of utilities and services

much better than the current ones.

Such investment facilities and incentives, in addition to the under-execution vital projects in the Makkah area, are considered as the most

important factors to attract investors and expand the investment activity and increase the demand on the real estate.

Undoubtedly the scarcity of real estate investment opportunities located at areas nearby to the Makkah Haram, gives those investment

opportunities a sort of privilege. The proposed hotel is considered as one of the unique investment opportunities in the respective area

Current development of Makkah Al Mukarramah would only affect the immediate surrounding area of the Masjidil Haram. Most of the

development under plan would be of landmarks and high end projects. Thus it will create higher cost for hotel accommodations for Hajj

and Umrah pilgrimage in the near future. This will add to the current annually growth of 10% to 15% of property prices in Makkah Al

Mukarramah.